Ethnotale: Up Close and Personal

We spent time with women and mothers to learn more about how they approach the holiday season, and specifically, how they go about sending holiday cards. We learned about their annual traditions, how they decorate their homes, what they try to get accomplished during the last month of the year and how they really, really feel about everything that makes up the holiday season. We also explored the universe of holiday cards with them, from paper to photo to ecards, and we learned more about what these women look for when they set about the task of wishing their friends and family Merry Christmas, Happy Hannukah, Happy Holidays, etc. We were just as overwhelmed as they were with all the options for cards. There’s just so much to choose from! We learned a whole heck of a lot about the creative process, about multi-tasking and about the impact of technology on decision-making, not to mention how everyday life impacts all these things.